A year ago, Dannon signed up a new pitchman for its Oikos brand Greek yogurt: Carolina Panthers quarterback Cam Newton. Talk about good timing.
Since then, Newton has led his team to a 17-1 record and is likely to win the NFL’s Most Valuable Player award. And next Sunday, millions will be watching worldwide as the rising star leads his team against the Denver Broncos in Super Bowl 50.
“We’re always hopeful the choices we make will turn out as the best possible scenario,” Dannon spokesman Michael Neuwirth said. “And this was absolutely the best possible scenario.”
After this year’s performance, more companies will be looking to join Dannon in Newton’s endorsement portfolio, adding to names such as Under Armour, Gatorade, Beats by Dre and Belk. Newton, experts say, is emerging as one of the most marketable stars in the NFL – and sports in general.
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