How The Miami Herald is getting to know its audience again – @Poynter @mcclatchy #audience


Change didn’t hit the newspaper industry in one big wallop. It has come, instead, in relentless small ones. The Miami Herald didn’t just start making changes to adapt to digital, either. But for Aminda Marqués Gonzalez, the Herald’s executive editor and vice president, this year’s about accelerating those changes. All of the shifts have one thing in common: They require everyone at the Herald to pay attention to its audience.
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