Slate now relies on native ads for nearly 50 percent of its revenue – Digiday

The online politics and culture publication accomplished this with putting native at the center of its sales strategy rather than treating it as an add-on. Advertising supplies 90 percent of revenue, and native is half of that. Display and podcast advertising still accounts for the other half, although Slate expects display dollars to move towards programmatic, following the industry shift.

http://digiday.com/publishers/slate-now-relies-native-ads-nearly-50-percent-revenue/

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