UH-OH! Procter & Gamble cutting back on targeted Facebook ads


Procter & Gamble, the largest ad spender in the world, is cutting down on its targeted Facebook ads. “We targeted too much and we went too narrow,” Marc Pritchard, P&G’s chief marketing officer, told The Journal. “And now we’re looking at: What is the best way to get the most reach but also the right precision?”
http://read.bi/2aDGwuH

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