Agency ageism is alive and well. Agencies need people who can run a $50 million business, have 15 years of digital experience. But when they hire, they tend to overlook anyone who is 50 or 55. “I see an unconscious bias to hire the young gun or the up-and-comer all the time,” said Haines. Experienced players in his recruiting short-lists are often removed quickly, he said. Often, they end up in “second-tier markets” if they stay in the agency world at all.