Some big name publishers appear to be cooling on @Facebook Instant Articles


A NewsWhip analysis shows some publishers are pulling back or barely using the feature at all. NBC News was posting “pretty much all” of its top content so it could see what worked best on the platform. It has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles.
http://bit.ly/2d1Mg2U

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