What took you so long? Agency buyers see comScore’s value diminishing – @Digiday


Agency buyers see comScore’s value changing. From Business Insider to BuzzFeed, every publisher has at some point disputed the numbers comScore puts out The gap between comScore figures and publishers’ internal metrics can be as high as threefold, which muddies the water for media buyers looking for traffic thresholds to place brand buys.
http://bit.ly/2fFe0uP

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